Alex's journey into fraud came from his dad being scammed out of most of his life savings (£150k). Alex previously started two consumer product businesses, but after this happened he started studying scams and realised there was a big gap in tools that focus on protecting human beings from being tricked.

He co-founded Ask Silver and they launched a Scam Checker a year ago, which tens of thousands of consumers have used to check if something is a scam. It's been featured on the BBC, ITV, Daily Mail and more, and is used in the City of London Police Victim Care Unit and they have launched a Metro Bank Scam Checker.