Kara Conlon is Head of Financial Crime at Principality Building Society, where she oversees the organisation's strategy to prevent fraud and financial crime, protect customers, and meet regulatory expectations. With a strong background in both fraud and AML, Kara brings practical insight into how firms can strengthen controls while maintaining a positive customer experience. She has been closely involved in driving improvements to transaction monitoring, customer due diligence, and fraud prevention, as well as leading responses to emerging threats. Kara is passionate about collaboration across the industry and raising awareness of financial crime. She is part of Principality's ambition to lead the way in increasing awareness of fraud and scams across Wales, helping customers and communities better understand the risks and how to protect themselves.