Roger Redfearn-Tyrzyk is Chief Commercial Officer at Shufti, responsible for go-to-market strategy, enterprise sales, and revenue architecture. With over a decade of international growth leadership across Europe, the Americas, and emerging regulated markets, he specializes in building scalable commercial operations within complex, compliance-driven technology businesses. His background spans digital identity and trust infrastructure across financial services, iGaming, mobility, and the public sector. At Shufti, Roger focuses on aligning sales, marketing, and partnerships around disciplined execution, turning strong products into predictable, durable revenue engines.